Overview
Job Description:
Conducting market research and analysing data to develop insights into customer behaviour and preferences.
Creating, managing, and optimizing digital marketing campaigns across various platforms such as social media, search engines, email, and display advertising.
Writing and editing content for various digital channels such as blogs, social media, email newsletters, and websites.
Collaborating with designers and other team members to create engaging and visually appealing marketing materials.
Monitoring and reporting on campaign performance using analytics tools and dashboards and making recommendations for improvement.
Managing email marketing campaigns, including creating and scheduling emails, segmenting lists, and tracking performance metrics.
Developing and implementing social media strategies that increase engagement, followers, and brand awareness.
Conducting A/B testing to optimize campaign performance, including testing headlines, ad copy, landing pages, and calls-to-action.
Collaborating with sales teams to ensure marketing efforts align with sales goals and objectives.
Staying up to date with industry trends and best practices in digital marketing and making recommendations for new strategies or tactics.
Skills & Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
Demonstrated experience in digital marketing, including campaign management, content creation, and social media management.
Proficiency in digital marketing tools such as Google Analytics, AdWords, and social media platforms.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to manage multiple projects simultaneously and work in a fast-paced environment.
Team player with strong interpersonal skills.
Self-motivated with a strong work ethic.
About Xaltius
Xaltius is a technology and data-driven company with the expertise to provide innovative software solutions and training to customers around the globe. We work to revamp and refine business potential, driving business excellence. As a maturing, tech-based company at heart, we are driven by the ever-changing dynamics of digitalization to provide personalized software solutions elevating business capabilities. Alongside our counterparts, we offer retail and corporate training in the fields of data analytics, data science, big data, and cloud technologies and have been actively doing that in Singapore since inception.
We are a diverse and value-driven team of knowledgeable and talented individuals, focusing entirely on achieving outstanding customer satisfaction. Being a young and fast-moving team, open-mindedness and flexibility define us. We strongly believe in educating and inspiring interested adult learners through our training sessions and are looking for enthusiastic and futuristic clients to collaborate with on IT projects.
