Digital Marketing Manager

Overview

Qualifications

• Digital marketing: 1 year (Required)
• Bachelor’s (Preferred)
• total work: 1 year (Preferred)

Full Job Description
ViaTerra is a leading motorcycle travel accessory manufacturing company in India. With an extensive portfolio of 50+ products and vast experience on two wheels, we are now looking to diversify deeper into the culture of riding and various other adventure activities.

As a Digital Marketing Manager at ViaTerra, your role would be to create and drive marketing campaigns across all digital media to build and strengthen ViaTerra’s online brand presence. There would be a high involvement in planning marketing of upcoming and existing products across our line. Existing product knowledge of the Indian Motorcycling space is a requirement.

DIGITAL MARKETING – Define, track and analyse key metrics for google/ social media campaigns to drive sales

Understand what’s working/ what’s not and setup ongoing programs that deliver positive ROI

WEBSITE OPTIMIZATION – Increase organic traffic through SEO optimization and targeted keyword strategy

Analyze website ranking on target keywords/ product pages and develop a program to get to Page 1 on Google search

Test and implement the program across key product categories we are present in

IMPROVE WEBSITE CONVERSION –

Analyze visitor pathways, time spent, drop off points etc to continuously optimize website

Understand what drives webpage conversion of ViaTerra products i.e. showcasing advantages vs. key players via product pictures, product videos, product reviews etc and implement across products

Create interest and trials around new product launches via targeted email marketing campaigns using existing customer database.

Requirements:

1. Strong interest in digital marketing and knowledgeable about website SEO

2. Experience or interest in the motorcycle industry or in a digital marketing agency

3. Proficiency in google analytics, FB/ Instagram campaign setup

Only those candidates can apply who:

1. are available for full time work

2. can be based in Nashik

3. have relevant skills and interests

Job Type: Full-time

Salary: ₹20,000.00 – ₹25,000.00 per month

Benefits:

Paid time off
Schedule:

Day shift
Ability to commute/relocate:

Nashik – 422007, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor’s (Preferred)
Experience:

Digital marketing: 1 year (Required)
total work: 1 year (Preferred)