SEO Executive

Overview

An SEO (Search Engine Optimization) Specialist is responsible for improving the visibility of a website or online platform in search engine results. They do this by implementing various tactics such as keyword research, content creation, link building, and technical optimization. Other key responsibilities of an SEO Specialist may include:

Conducting keyword research to understand search behavior and identify target keywords
Developing and implementing link building strategies to increase a website’s authority and drive traffic
Analyzing website data to track performance and make recommendations for improvement
Collaborating with content and design teams to ensure website content is optimized for both users and search engines
Keeping up-to-date with industry trends and best practices to ensure search engine algorithms are understood and followed
Requirements for an SEO Specialist may include:

Strong understanding of search engine algorithms and ranking factors
Knowledge of HTML, CSS, and other web technologies
Experience with analytics tools such as Google Analytics and Search Console
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Bachelor’s degree in marketing, communications, or a related field.