Executive- Digital Marketing

Overview

Role: Develop, create, manage, review, and performance marketing responsibilities
associated with Facebook, LinkedIn, Google Ads, YouTube, Instagram & digital
platforms,

Responsibilities:

1)Plans and executes all web, SEO/SEM, database marketing, email, social media
and display advertising campaigns.
2) Designs, builds and maintains our social media presence.
3) Measures and reports the performance of all digital marketing campaigns and
assesses against goals
4) Identifies trends and insights and optimizes spend and performance based on
the insights.
5) Brainstorms new and creative growth strategies through digital marketing
6) Designing and overseeing all aspects of our digital marketing department
including our marketing database, email, and display advertising campaigns.
7) Planning and managing our social media platforms
8) Identifying the latest trends and technologies affecting our industry.
9) Measuring the results of marketing activity to inform future marketing
campaigns
10) Driving traffic and engagement that translates to sales and brand promotion

Competencies/ Key Skills Required:

 Communication Skill
 Presentation Skill
 Critical Thinking Process
 Leadership Skill
 Knowledge about Social Media
 In-depth knowledge of consumer psychology and marketing principles
 Exceptional analytical skills and proficiency with data analysis tools such
as Google Analytics and Google Looker Studio
 Proven ability to design and execute effective A/B testing strategies
 Strong communication and presentation skills, both written and verbal
 Ability to work both independently and as part of a team, with a strong
attention to detail

Qualification: MBA Marketing

Experience: Minimum 3 years