Content Writer

Overview

Job Description-Content Writer Profile

 

1. Developing content for:

 

• Blogs, Articles

 

• News Articles

 

• Press Release/ Media Release

 

• Company and Client Websites

 

• Social Media Pages

 

• Domain Specific Websites like Healthcare, Real Estate etc.

 

• Comments, Reviews etc.

 

2. Editing & Proofreading content developed by Digital Marketing team, freelance writers.

 

*Content should be absolutely original and plagiarism free by all means. Also, should exactly be in accordance with the criterion defined.

 

Skill Set:

1. Excellent reading, writing and comprehension skills in English language

2. Excellent communication skills; should be able to convey the exact intended message through content.

3. Ability to generate the required content in an objective, clear and precise manner.

4. Creative bent of mind with a sensible perspective to bring in unique angles to content.

5. Ability to gather adequate understanding of company/ client objectives and sync them to the content

6. Fine eye for detail and ability to conduct relevant research for the allotted subject.

7. Eloquent and sharp

 

Duties and Responsibilities:

1. Reaching out and building relations with the target media on behalf of the company.

2. Planning publicity (branding) strategies and campaigns in accordance to company objectives (both short-term and long-term).

3. Designing, writing/ or producing presentations and releasing press releases, media releases and news articles in the pertinent media.

4. Dealing with enquiries from the public, the press, and related organizations, if need be.

5. Organizing/ facilitating participation in promotional events such as press conferences, exhibitions, tours and visits as per the requirements.

6. Coordinating with content and delivery team for providing clients with information about new promotional opportunities and current PR campaigns in progress

7. Analyzing media coverage for the company

8. Commissioning or undertaking relevant market research as required

9. Liaising with clients, managerial and journalistic staff about budgets, timescales and PR objectives

10. Excellent reading, writing and comprehension skills in English language

11.Excellent communication skills; should be able to convey the exact intended message through content in coordination with the content team.

12. Ability to evaluate that the required content is generated in an objective, clear and precise manner.

13. Creative bent of mind with a sensible perspective to bring in unique angles to content.

14. Ability to gather adequate understanding of company/ client objectives and sync them to the content.

15. Fine eye for detail and ability to conduct relevant research for the allotted subject.