Digital Marketing Executive

Overview

We are seeking a Digital Marketing Executive with expertise in Account Based Marketing (ABM) to join our team. The ideal candidate will be responsible for developing, implementing, and managing successful ABM campaigns that drive business results. The candidate should have experience in digital marketing, data analytics, and sales pipeline management.

Responsibilities:

• Develop, implement, and manage ABM strategies to support the sales team in generating high-quality leads and revenue growth.

• Collaborate with the sales team to identify target accounts and create personalized messaging and content to engage prospects and customers.

• Create and manage digital marketing campaigns including email marketing, social media advertising, search engine marketing, display advertising, and content marketing.

• Use data analytics to measure the success of campaigns, identify areas for improvement and adjust strategies accordingly.

• Work with internal teams to develop marketing collateral, such as case studies, whitepapers, and thought leadership pieces.

• Conduct research on industry trends and best practices to improve the effectiveness of ABM campaigns.

• Collaborate with marketing automation teams to set up campaigns and workflows.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 3-5 years of experience in digital marketing with a focus on account-based marketing.

• Experience in B2B marketing and working with sales teams to generate leads.

• Proficient in marketing automation tools, such as Marketo, Hubspot, or any other.

• Strong analytical skills with experience in data analysis and reporting.

• Excellent written and verbal communication skills, with the ability to create effective messaging for targeted accounts.

• Strong project management skills with the ability to manage multiple campaigns simultaneously.

• Knowledge of SEO, SEM, social media marketing, and display advertising.

• Ability to work independently and in a team-oriented, collaborative environment