Content Writer

Overview

Job description
The Ideal Candidate:

• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience in research using multiple sources
• Excellent writing and editing skills in English
• Knowledge of digital marketing tactics, including SEO & Content Marketing
• Proven content writing or copywriting experience.
• Strict adherence to the style guides of each company and their policies for publication
• Knowledge in the saree industry is preferred
• SEO / Content Marketing Tools Knowledge is an add on

Roles/Responsibilities:

• Research industry-related topics (combining online sources, interviews, and studies).
• Conducting in-depth research on industry-related topics in order to develop original content.
• Coordinate with marketing and design teams to illustrate articles & marketing copy
• Conduct simple keyword research and use SEO guidelines while developing articles
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, social media, videos, and blogs etc.
• Identify customers needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Develop website content as needed
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas
• Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social media, banners, product description etc.

Role:- Copywriter
Industry Type:- Retail
Department:- Marketing & Communication
Employment Type:- Full Time, Permanent
Role Category:- Advertising & Creative

Education:
UG :Any Graduate

Key Skills:
Content Editing, blogs, content writing, Copy Writing
SEO Writing, content development, Proof Reading, Web Content Writing