Digital Marketing Executive

Overview

We are seeking an experienced Digital Marketer to join our team. The ideal candidate will have a minimum of 3 years of experience in digital marketing with a strong background in developing and executing successful digital marketing campaigns. As a Digital Marketer, you will be responsible for creating, managing and executing digital marketing initiatives that increase brand awareness, drive traffic, and generate sale.

Key Responsibilities:
• Develop and execute digital marketing campaigns across multiple channels including social media, Google, and display advertising etc.
• Manage and optimize digital marketing campaigns, including tracking, analysis and reporting on campaign performance.
• Develop and manage the content marketing strategy,
• Collaborate with internal teams.
• Identify trends and insights, and optimize spend and performance based on those insights.
• Monitor and analyze PPC performance, making recommendations to optimize campaigns and improve results.
• Manage and optimize the company’s website, including content, design, and user experience.
• Manage and grow the company’s social media presence across multiple platforms.
• Create and manage email marketing campaigns to drive customer engagement and sales.
• Monitor industry trends and competitor activity to identify opportunities and threats, and adjust strategies accordingly.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements:
• Bachelor’s degree or a related field.
• Minimum of 3 years of experience in digital marketing.
• Strong understanding of digital marketing tactics and channels, including PPC, social media, email marketing, and content marketing.
• Proven track record of managing successful digital marketing campaigns.
• Strong analytical skills, with the ability to analyze data, draw insights and make data-driven decisions.
• Must have communication skills.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Experience with Google Analytics and other analytics platforms.
• Ability to work independently as well as part of a team in a fast-paced environment