Overview
Job Description: Digital Marketing Expert
Position Overview:
We are seeking a highly skilled and experienced Digital Marketing Expert to join our team. As a Digital Marketing Expert, you will be responsible for developing and implementing digital marketing strategies to drive online presence, brand visibility, and customer engagement. Your expertise in various digital marketing channels and techniques will be critical in achieving our marketing objectives and maximizing ROI.
Key Responsibilities:
• Develop and execute comprehensive digital marketing strategies across multiple channels, including search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and display advertising.
• Conduct market research and analyze customer insights to identify target audiences, market trends, and competitor activities.
• Plan and implement effective SEM campaigns using platforms such as Google Ads, Bing Ads, or other relevant advertising networks to increase website traffic, conversions, and lead generation.
• Create engaging and persuasive ad copies and optimize landing pages to maximize click-through rates (CTR) and conversion rates.
• Manage social media marketing campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to drive brand awareness, engagement, and customer acquisition.
• Develop and execute email marketing campaigns, including creating compelling content, managing subscriber lists, and analyzing campaign performance.
• Implement content marketing strategies, including developing high-quality and SEO-optimized blog articles, whitepapers, videos, and infographics to attract and engage the target audience.
• Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI, and provide actionable insights for continuous improvement.
• Stay up to date with the latest digital marketing trends, tools, and best practices, and proactively recommend innovative strategies to enhance our digital presence and competitive advantage.
• Collaborate with cross-functional teams, including designers, developers, content creators, and sales teams, to ensure brand consistency and alignment across all digital marketing efforts.
Requirements:
• Proven work experience as a Digital Marketing Expert or similar role, with a successful track record of planning and executing digital marketing campaigns.
• In-depth knowledge of digital marketing channels, platforms, and strategies, including SEM, SMM, email marketing, content marketing, and display advertising.
• Proficiency in using digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, email marketing software, and marketing automation platforms.
• Strong analytical skills and the ability to interpret data, generate insights, and make data-driven decisions to optimize campaign performance and ROI.
• Excellent written and verbal communication skills, with the ability to create compelling content and convey marketing messages effectively across different channels.
• Familiarity with SEO principles and best practices to optimize website content and improve organic search rankings.
• Creative mindset and the ability to think strategically, develop innovative marketing campaigns, and identify new opportunities for growth.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
• Collaborative and team-oriented approach, with excellent interpersonal skills to work effectively with stakeholders at all levels.
• Passion for digital marketing and a proactive attitude towards continuous learning and professional development in the field
About Itant
"ITANT" is derived from the Sanskrit word 'Yeti-antah' by which we mean this is the place where all your needs shall be satisfied. With over 15 years of presence in the creative design industry, where data is continuously gaining in volume and challenging us to make sense of it all, "Itant" adopts a critical and aesthetic approach to create insights that evoke feelings, thus converting experiences into memories. ‘Itant’ believes in delivering inventive, advanced, and bleeding-edge events, utilizing a center conviction, and this narrative drives our innovative methodology. Established by pioneers in the entertainment and event generation industries with extensive specialized knowledge. Itant has a strong background in making the best sound and light multimedia shows after years of experience in armed forces events, films, concepts, AV installations, campaigns, and adventure and sports events. "Itant" understands, through its extensive experience and numerous preparations, that in order to truly connect with a visitor, thoughts must be fully acknowledged down to the extended reality. This was not just to make ourselves self-sufficient to cater to all the fields, but also to understand human resources and human behavior to the best possible degree. Having no standard definition to 'how much', our craftsmanship always gets into the smallest details of everything we design. We are certified in fields that require certification. We are also professionally challenged in areas that require experience. Above all, we have our creativity, which can never be compared to others'. We define your thoughts in our designs. There is a difference between “who’s better” & “who’s highly capable." Choose the right cause, not every eye holds the power of realization. Reaching idealism is impossible, but walking towards the best possible design motivates our audience. We are also the proud recipients of the India, Limca, and Asia Book of Records for, the 7 Media Light and Sound Show in Asia at the National Defense Academy in Pune.
