Overview
Job description:
As a Digital Marketing Analyst, you would be responsible for managing shopping campaigns at Google and Bing.
Responsibilities:
– Proactively monitor campaign performance to foresee and resolve issues before they occur.
– Perform independent campaign analysis with definite conclusions and actions.
– Define campaign growth initiatives with estimated timelines and expected results.
– Complete ownership of P&L for assigned campaigns.
– Proactively identify and evaluate new campaign opportunities and convert them into short-term or long-term projects.
– Collaborate actively with engineering, sales, and operations functions to ensure the resolution of day-to-day issues.
– Participate in departmental or cross-team meetings to communicate results and issues.
– Drive the product delivery process including ad specification, quality assurance, rollout, and optimization.
– Conduct competitive benchmarking.
Requirements:
– Positive, persistent, and “can-do” attitude.
– Hands-on expertise in AdWords/BingAds tools to deploy, optimize and grow campaigns.
– Ability and willingness to quickly complete large volumes of work with high quality.
– Strong logical thinking and problem-solving skills.
– Strong track record of setting and achieving goals.
– Extremely well organized and able to manage multiple projects simultaneously.
– B.Tech/BE/MCA with proven quantitative and analytical skills.
Role: SEM / PPC Specialist
Industry Type: Internet
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education:
UG :B.Tech/B.E. in Any Specialization
PG :MCA in Any Specialization
Key Skills:
Google Ads, PPC, SEM, Campaign Management, Performance Marketing, Digital Marketing
About Guenstiger India Pvt. Ltd.
Guenstiger India (formerly known as Wize Commerce India Pvt Ltd) is wholly owned subsidiary of guenstiger.de GmbH is a leading provider of technology driven e-commerce marketing solutions, connecting large brands and retailers to consumers. As a global force in e-Commerce technology, we have always been focused on big ideas and the big thinkers who create them. Established in 2004, the company has deep roots in combining homegrown best-in-class technology with talented professionals to target and acquire customers online for marketers. Our intelligent, diverse workforce applies machine learning algorithms to proprietary software platforms, providing multichannel customer acquisition services for large retailers and brands in Germany & Hungary. At our core, we focus on acquiring customers via search engine marketing, social media and display advertising, while also acquiring customers directly through multiple shopping sites that we own and operate.
Company Info
Address: Unit no. 612-614, 6th Floor, Time Tower, MG Road,, Gurgaon, Haryana 122002, GURGAON, Haryana, India
