Content Writer

Overview

Responsibilities:

• Create well-researched content on the allocated topics as part of the monthly calendar and also fulfil on-demand requirements.

• Incorporate the feedback received from the editor and business executive, as necessary to improve content quality.

• Keep proactive track of content performance based on Google Web Analytics in terms of the defined KPIs and take ownership of collating monthly/quarterly content performance reports for assigned product categories.

• Function as the primary touchpoint between content writers and business executives to maintain seamless delivery of content.

• Manage day-to-day assignment and delivery of all tasks for Writers/Sr. Writers as per the defined quality standards and timelines.

• Mentor team members including Writers, Sr. Writers, and ATLs and nurture their technical and soft skills.

Required Knowledge & Skills:

• Strong grasp on English language, usage, structure, styles, and writing principles to develop high-quality, error-free relatable, and engaging content.

• Extensive experience of writing content to support marketing & sales of enterprise software products and services.

• Technology blogging experience would be a key differentiator.

• Experience in writing for native US and Canadian audiences would be a plus

• Deep understanding of content marketing principles, approach and execution

• Analytical ability to perform online/offline research to conceptualize new content ideas and enhance existing content.

• Should be able to work and deliver quality content in a fast-paced and dynamic environment

• Should have experience of handling and mentoring writers/senior writers.

• Should be comfortable working in a team comprising a diverse mix of people including content writers, Sr. content writers, editors, business executives, SEO/PPC specialists, etc