Overview

Job Highlights

  • Exp- 0 – 4 years
  • Must have hands-on experience retention tools like WebEngage or ClaverTap

Job description

Areas of Responsibility
• Structure campaigns & build Journeys for different user segments and business offerings across
multiple channels.
• Track & monitor channel-level performance targets of visits, orders, revenue & conversion
• Optimize marketing automation strategies to drive user conversion & engagement
• Co-own the responsibility for new features & programs adoption, along with Product & tech teams
• Cross-functional collaboration with Business Intelligence & Analytics, Product, and Tech teams to
enhance funnel efficiencies & event integrations
• Work closely with Brand & Content teams to develop key messaging points and direct response
creative across mediums.
• Execute monthly and quarterly plans that maximize retention revenue through effective and targeted
up-sell, cross-sell
• Maintain relations with external solution providers to explore new mechanisms and efficient initiatives
to increase both retention & engagement of users
• Continuously conduct tests across channels for campaigns and journey flows, including segmentation,
messaging, frequency, send day/time, and personalization.
• Set up journeys for onboarding users and customer retention.
• Analyze marketing campaign performance, including email metrics, conversion, and retention, to
understand effectiveness and ROI
• Strategize to drive usage growth, upsell/cross-sell, engagement, and retention targets for existing
users.
• Leverage user behavior data & segmentation for better targeting.
• Own and manage our customer/prospect database – acquisition, segmentation, optimization,
integration, and maintenance
• Must have hands-on experience retention tools like WebEngage or ClaverTap

 

Role

Digital Marketing – Other

Industry Type

Internet

Department

Marketing & Communication

Employment Type

Full Time, Permanent

Role Category

Digital Marketing

Education
UG :Any Graduate
PG :Any Postgraduate
Doctorate :Doctorate Not Required

Key Skills
marketing, Internet Marketing, Social Media Marketing, Social Media Optimization, Search Engine Optimization, smo,

Display advertising, Online Marketing, Digital campaigns, Web Marketing, Search Engine Marketing, Digital marketing, Social media

About Cloudare Technologies

We are a development company providing consulting and development services on Oracle ERP, Chatbot solutions, web designing, and NodeJS related applications. We will help you solve your business challenges through software in these technology area. Aligned with its vision of providing reliable consultation and oracle expertise, Cloudare realizes the full potential of clients and their most pressing business needs. Together we have also created a direct SQL query tool called ‘CloudFish’.