Digital Marketing Executive

Overview

Company Name: 3B BlackBio Biotech India Limited
Location: Delhi
Education: Graduate
Experience: 1-3 Years

Job Description
Who are we: 3B BlackBio Biotech India Limited is a National Award-winning Biotechnology Company. As a leading Indian molecular diagnostic company, we are engaged in design, development, manufacturing and commercialization of qPCR & NGS based diagnostic assays under its brand name TRUPCR® and TRUNGS®. We serve renowned diagnostics labs across India and many prestigious customers in over 25 countries. The company also has a vertical for manufacturing of lateral flow assays under its brand name TRURAPID®.
Our relentless focus on high quality R&D and dedication for quality product development saw us becoming the very First Indian Company to have US-FDA (EUA) for our COVID RT-PCR Kit. We are one of the biggest suppliers of SARS-CoV-2 RT qPCR Kit in India with over 15 million tests sold till date.
We have an open role: We are currently looking to recruit a Digital Marketing Executive in our corporate team Executive to assist in the planning, execution and optimization of our online marketing efforts. We provide an empowering work environment to talented and ambitious young people.

Essential Job Responsibilities:
1. The promotion of products and services through digital channels
2. The ideal candidate will have a passion for all things marketing and technologybr> 3. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue
4. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign
5. Assist in the formulation of strategies to build a lasting digital connection with consumers
6. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
7. Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness
8. Be actively involved in SEO efforts (keyword, image optimization etc.)
9. Provide creative ideas for content marketing and update website
10. Collaborate with designers to improve user experience
11. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
12. Acquire insight in online marketing trends and keep strategies up-to-date
13. Maintain partnerships with media agencies and vendors

Requirements and skills:
1. Proven experience as Digital Marketing Executive or similar role
2. Excellent understanding of social media, digital marketing concepts and best practices
3. Experience with B2B & B2C social media, Google AdWords and email campaigns and SEO/SEM
4. Working knowledge of ad serving tools (e.g., DART, Atlas)
5. Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
6. Skills and experience in creative content writing
7. Analytical mindset and critical thinking
8. Excellent communication and interpersonal skills
9. Data Analysis
10. Content Creation
11. CRM
12. Basic Design Skills

Immediate Joining

Internship opportunities also available