About Rupeek

Founded in 2015, Rupeek is India's leading asset-backed digital lending fintech platform. Built on 'Technology, Integrity & Fair value' first ethos, its vision is to be a new age, innovative brand solving the credit pain points of Indians. Rupeek aims to create equal access to credit for every Indian by enabling hassle-free doorstep gold loans at the lowest interest rates, its first flagship product with many more to follow across multiple asset classes. Rupeek is currently present in 60+ cities and have served more than 5 lakh+ customers. It is the first ever fintech in the asset-backed lending category to record a $1bn annual run rate (ARR). Headquartered in Bangalore, Rupeek's investors include Sequoia Capital, Accel Partners, Bertelsmann, GGV Capital, VEF, and Develop a deep understanding of product & pricing frameworks