Digital Marketing Executive

Overview

Job description
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

Responsibilities-

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (WEBSITE.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements and skills-

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Role- Digital Marketing – Other
Industry Type- Recruitment / Staffing
Department- Marketing & Communication
Employment Type- Full Time, Permanent
Role Category- Digital Marketing
Education
UG :B.Sc in Chemistry, B.A
PG :Any Postgraduate
Key Skills-
Google Analytics, Web analytics, Online marketing, Social media, Formulation, Google AdWords, SEM, Content writing, SEO, Digital marketing