Digital Marketing Executive

Overview

The selected candidate will be instrumental in preparing, implementing & analyzing a digital marketing plan, under the management’s guidance.

Responsibilities and Duties
• Proactively manage the brand’s website from a technical, design, and content perspective, ensuring regular content updates, SEO audits & mitigation of audit observations.
• Contribute to defining a strategy for the brand across social media platforms, google ads & SEO.
• Plan on & off-page SEO, google ads, social media organic campaigns, promotions, and social ad campaigns while owning & being accountable for all engagement metrics.
• Monitor trends in google ads, SEO & social media and regularly update own knowledge for effectively utilizing these for accounts being handled.
• Monitor the impact of SEO & Social Media campaigns. Analyze, review, and report on campaigns’ effectiveness to maximize results.
• Monitor the competition and be aware of market changes and developments.
• Create a weekly summary of upcoming content, populate content calendars and distribute a schedule of content.

Required Experience, Skills, and Qualifications
• Good theoretical knowledge and practical experience of all four cardinal aspects of digital marketing – SEO (On & Off Page), SEM, SMO & SMM.
• Excellent hands-on experience in on & off-page SEO, social media, and Google Ads.
• Good articulation & awareness.
• Can Handle clients