Overview
Purpose of Job
Person is in charge of executing the company’s digital marketing campaigns. Involvement throughout the campaign ideation, planning, implementation, measurement, and optimization process. Hands-on experience using various digital marketing platforms is therefore essential to have. Works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as increasing brand awareness and sales, lead generation, brand engagement, and conversions.
Develops strong and innovative digital marketing strategies, using SEO, Paid Media, and other techniques to drive traffic to company pages and generate interest in company products and services.
Roles and Responsibilities:
• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Paid Media)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital paid advertising campaigns (SEM, Display, Social, Programmatic)
• Understanding of SEO Strategies
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Desired Candidate Profile:
• 4 – 5 years of proven experience with any known domestic or international brand in digital marketing
• Graduation in any stream. Post-Graduation (Marketing/Mass Comm/General Management or any related field) is a mandatory
About Unicharm
Unicharm Corporation wishes to provide people of all ages, from baby to the elderly, with products to gently support their minds and bodies to free them from burdens and allow them to fulfill their dreams. Including this desire in our corporate philosophy "NOLA & DOLA" (Necessities of Life with Activities & Dreams of Life with Activities), we offer baby and child care products centering on disposable diapers, feminine sanitary goods such as napkins and tampons, urinary care products for senior citizens, cleaning products such as cleaning sheets, wet tissues, health care products such as three-dimensional face masks and pet care products.
Our environment changes with the times, and customer needs are becoming increasingly sophisticated and diversified. Quick to capture these needs, we have developed new products ahead of the market, utilizing nonwoven fabric and absorbent material processing and molding techniques that we have developed over the years since our foundation. We take pride in offering unprecedented value to customers through our products and contributing to changes in their lifestyles. We will continue to adhere to our principle of putting the top priority on manufacturing high-quality daily commodity products so we can continue to deliver high value-added products to customers.
