SEO Executive

Overview

Job Position: SEO Executive

Job Description
4PL Consultancy is a Young and Creative Logistics Consultant company that relies heavily on market research and consumer understanding. We’re searching for an experienced marketing specialist to join our expanding business. Our ideal candidate should have the ability to translate data and research into actionable marketing plans that inform branding and campaign development. You should feel comfortable working independently with heavy research and collaborating with consumers and a cross-functional team to ensure powerfully informative insights are collected.
Objectives of this Role :
Obtain a thorough understanding of our products, services, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness
Document process procedures and process flow, recommending any changes to make process more efficient
Analyze qualitative and quantitative data, with special focus on psychographics and buying trend to understand how marketing activity turns into customers
Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation
Analyze existing marketing collateral with a critical eye to Identify and improve current processes when required
Job responsibilities and duties
Perform market research, analysis, and testing using a variety of tools to gain insights and shape marketing strategy.
Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness
Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels
Execution of marketing plans to reach target audience through identified channels (Calls, emails, social media).
Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
Handling execution of marketing campaigns, including content creation, new product launches, social media, upsell, cross sell, and sales enablement

Skills and Qualifications 
Bachelor’s degree in marketing, communications, or related field
6 months to 1 year’ experience in a marketing & Business development role (International & Local)
Experience with product launches and/or integrated marketing campaigns
Excellent written, communication, and presentation skills
Working knowledge of market research, surveys, and data analytics
Proficiency with Google Analytics and web analysis tools
Proficiency with Microsoft Office Knowledge of HTML and Adobe Acrobat
Experience in planning and leading initiatives

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
· Designs, builds, and maintains our social media presence
· Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
· Identifies trends and insights and optimizes spend and performance based on the insights
· Brainstorms new and creative growth strategies through digital marketing
· Plans, executes, and measures experiments and conversion tests
Build and design creatives and have knowledge to run Photoshop.