Overview

Roles and Responsibilities

  • Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
  • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Appsflyer, etc.
  • Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
  • Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
  • Work with creative and marketing teams to test strategies and innovation.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels

Qualifications

  • Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
  • In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, Twitter, LinkedIn, etc.
  • Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.
  • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

Skills required

  • Performance Marketing
  • Digital Marketing
  • SEM & SEO
  • Paid Search
  • Competitive Analysis
  • Marketing
  • Display Advertising
  • PPC
  • Marketing Automation
  • Reporting

 

About BluSmart

At BluSmart, we are building India’s largest all-Electric ride hailing service and EV Charging network. BluSmart is the first of its kind 100% electric mobility platform that partners with the world's leading electric vehicle manufacturers, mobility technologies and unlocks the era of smart urban electric mobility for consumers. Having raised over $50 million over the past 24 months, we are all geared up for the next stage of growth! Together, we can accelerate the adoption of affordable shared electric mobility and improve the safety and quality of life in our cities.

We are looking for a performance marketing executive who can build and manage acquisition campaigns, optimize performance campaigns and Identify marketing performance issues through the root cause analysis.