Digital Marketing Executive

Overview

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts.

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization, etc.)

• Prepare online newsletters and promotional emails and organize their distribution through various channels

• Provide creative ideas for content marketing and update the website

• Collaborate with relevant people/companies to improve user experience

• Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, WebTrends etc.)

• Acquire insight into online marketing trends and keep strategies up-to-date

• Maintain partnerships with media agencies and vendors

Requirements and skills:

• Proven experience as Digital Marketing Executive or similar role

• Excellent understanding of digital marketing concepts and best practices

• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)

• Skills and experience in creative content writing

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills

• BSc/BA in marketing or relevant field

Job Types: Full-time, Regular / Permanent

Salary: ₹15,000.00 – ₹45,000.00 per month

Experience:

• Digital marketing: 1 year (Preferred)

• SEO: 1 year (Preferred)

• Google Analytics: 1 year (Preferred)

• Social media marketing: 1 year (Preferred)