Overview

Job description
The Ideal Candidate:

  • Proven work experience as a Content Writer, Copywriter or similar role
  • Portfolio of published articles
  • Experience in research using multiple sources
  • Excellent writing and editing skills in English
  • Knowledge of digital marketing tactics, including SEO & Content Marketing
  • Proven content writing or copywriting experience.
  • Strict adherence to the style guides of each company and their policies for publication
  • Knowledge in the saree industry is preferred
  • SEO / Content Marketing Tools Knowledge is an add on

Roles/Responsibilities:

  • Research industry-related topics (combining online sources, interviews, and studies).
  • Conducting in-depth research on industry-related topics in order to develop original content.
  • Coordinate with marketing and design teams to illustrate articles & marketing copy
  • Conduct simple keyword research and use SEO guidelines while developing articles
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, social media, videos, and blogs etc.
  • Identify customers needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)
  • Develop website content as needed
  • Assisting the marketing team in developing content for advertising campaigns.
  • Proofreading content for errors and inconsistencies.
  • Editing and polishing existing content to improve readability.
  • Actively manage and promote our blog, and pitch articles to relevant third-party platforms
  • Analyze content marketing metrics and makes changes as needed
  • Collaborate with other departments to create innovative content ideas
  • Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content
  • Writing a wide variety of topics for multiple platforms (website, blogs, articles, social media, banners, product description etc.

Role:- Copywriter
Industry Type:- Retail
Department:- Marketing & Communication
Employment Type:- Full Time, Permanent
Role Category:- Advertising & Creative

Education:
UG :Any Graduate

Key Skills:
Content Editing, blogs, content writing, Copy Writing
SEO Writing, content development, Proof Reading, Web Content Writing

About Nalli

Established in the year 1928, Nalli has been a leader in the textile and retail business, and a household name for exquisite silks. For 90 years, Nalli has been an iconic heritage brand steeped in tradition, beloved by sari-wearers everywhere, and known for its trust, quality, and family values.
Company Info
Website:- https://www.nalli.com/
Address:- Nalli Corporate Office, 66, Double Rd, Eshwara Layout, Indira Nagar, Bengaluru, Karnataka 560038